Customized Product Sorting

TNG developed a sorting algorithm for one of the largest European online shopping communities in the fashion market. The algorithm reorders the displayed products in real time, taking into account the community's buying behaviour as well as that of the individual customer. Visitors to the shop are shown the products that fit their individual size profile first, so that customers no longer need to use a size filter to find a suitable garment.

The size profile management can be accessed, thanks to AWS, via a simple REST API. To ensure the best possible performance, an elastic search plugin was also developed. This is installed directly in the shop system and is responsible for sorting the results list.